FILMEN KÄNNS FÖR VIT

Sweden

Fiction

A final feedback meeting is being held before the release of an art school's new commercial. Everyone is pleased, but then a thought arises as to whether the commercial can be perceived as too white. This sparks a debate about how it happened, if it can be fixed, and – most importantly – who's to blame.

Directed by: Sebastian Johansson Micci
Written by: Sebastian Johansson Micci, Manne Indahl
Produced by: Manne Indahl, Sebastian Johansson Micci
Cinematography: Maja Dennhag
Editing: Manne Indahl, Sebastian Johansson Micci
Production Design: Vivien Reis
Original Score: Gula Gången
Sound: Patrik Strömdahl
Cast: Anna Azcárate (the principal), Elle Kari Bergenrud (Robin/the filmmaker), Mattias Silvell (the communications officer), Jessica Liedberg (the vice principal), (), Daniel Nyström (Kim/the filmmaker), Carita Ivanova (Iris/the student)

Statement of the director:
This film focuses on a group of people driven by the fear of doing wrong, rather than by the will to do right.
It’s inspired by mine and co-writer Manne’s experiences working on film commercials, and how the topic of representation is something no-one feels really comfortable to talk about, yet feel that they have to in order to seem "correct."
The film highlights power structures, privilege, and the responsibility that comes with that. It shows what can happen when people ignore their power and avoid taking responsibility.
I find the situation as both absurd, comical and thought-provoking, and hope the audience can experience that, too.

Production:
Goat Land Film
https://www.sebastianmicci.com

Selected at OFF – Odense International Film Festival